情感导向下的文创IP形象设计探析

Analysis of Cultural and Creative IP Image Design under the Guidance of Emotion

本文通过分析文化创意IP设计的发展路径,从简单的文化元素应用转向深刻的情感表达。提出在当前情感化、人性化设计的趋势下,文化创意产品的设计思路和方法逐渐发生转变,通过情感化设计提高受众的满意度,总结情感化设计的内涵和发展趋势,深入分析情感导向下的文化创意IP设计。同时列举了博物馆文创产品等具体类型的设计思路和方法,并提出了新观点。指出,情感化设计理念的融入,文化创意产品实现了对文化宣扬和精神层面的追求,使其成为思想碰撞、文化传播、情感关照等方面综合发展的产品形式,最后找到了未来内涵式发展的有效路径。

This paper analyzes the development path of cultural and creative IP design,from the simple application of cultural elements to the profound expression of emotions.It is proposed that under the current trend of emotional and humanized design,the design ideas and methods of cultural and creative products have gradually changed,and the satisfaction of the audience can be improved through emotional design.This paper summarizes the connotation and development trend of emotional design,and deeply analyzes the cultural and creative IP design under the guidance of emotion.At the same time,the design ideas and methods of specific types of cultural and creative products in museums are listed,and new ideas are put forward.It is pointed out that with the integration of emotional design concepts,cultural and creative products have realized the pursuit of cultural promotion and spiritual level,making them a product form of comprehensive development in terms of ideological collision,cultural communication,emotional care,etc.,and finally found an effective path for connotative development in the future.