非遗视域下广东珐琅结合文创创新设计应用探究

Exploration on the Application of Guangdong Enamel Combined with Cultural and Creative Innovative Design under the Perspective of Non-heritage

本文旨在探讨广东非物质文化遗产⸺广东珐琅结合文创创新设计应用,促进广东珐琅的保护与传承,创造出新的消费市场和社会效益。运用问卷调查法与访谈法,对广东珐琅产品进行了问卷调查,调查了解消费者对广东珐琅文创产品的认知度和需求,探讨如何传承非物质文化遗产,从而提供新的设计思路和方法,设计出具有广东珐琅文化特点的文创产品与IP形象,推动广东珐琅非遗文化的可持续发展,传承广东珐琅的文化价值。

This article aims to explore the application of Guangdong's intangible cultural heritage——Guangdong enamel combined with cultural and creative innovation design,promote the protection and inheritance of Guangdong enamel,and create new consumer markets and social benefits.A survey was conducted on Guangdong enamel products using questionnaire and interview methods to understand consumer awareness and demand for Guangdong enamel cultural and creative products.The survey aimed to explore how to inherit intangible cultural heritage,provide new design ideas and methods,design cultural and creative products and IP images with the characteristics of Guangdong enamel culture,promote the sustainable development of Guangdong enamel intangible cultural heritage culture,and inherit the cultural value of Guangdong enamel.