基于江南意象的苏绣文创产品设计策略

Research on Design Strategy of Suzhou Embroidery Cultural and Creative Products based on Jiangnan Image

受到科技和数字化的影响,苏绣的创新性发展能力不足,逐步被人们忽略。文化自信建立在对文化充分认知的基础上,落实于各种非遗文化的传承、发扬与创造之中,并在地方城市文旅宣传中发挥重要作用。苏绣是江南文化的艺术瑰宝,在江南意象下梳理苏绣构成中江南艺术特征,探究苏绣文创产品的创新路径和设计策略,实现文化传承。

Influenced by digital technology,Suzhou embroidery lacks innovation and is often overlooked by people.Cultural confidence is an important aspect of cultural cognition,implemented in the inheritance of intangible cultural heritage,and plays an important role in urban promotion.Suzhou embroidery is a treasure of Jiangnan art.By analyzing its artistic characteristics under the imagery of Jiangnan,exploring innovative paths,and achieving cultural inheritance.