数字文创产品中非遗文化传承与创新设计融合研究

Research on the Integration of Non-Cultural Heritage and Innovative Design of Digital Cultural and Creative Products

步入数字化时代后,科技水平快速提升,数字文创产品应运而生,展现出巨大的发展潜力。各国文化交流愈发紧密的背景下,非遗文化传承与创新重要性愈发凸显,各相关工作者必须对此有清晰的认知,并巧用数字化技术,将非遗文化融入到文创产品设计中,促进非遗文化的有效传承与不断创新。基于此,本文数字文创产品和非遗文化设计融合的必要性进行分析,指出数字文创产品中非遗文化传承与创新设计需遵从的原则,提出数字文创产品中非遗文化传承与创新设计融合策略。

After entering the digital era,the level of science and technology has improved rapidly,digital cultural and creative products emerge at the times moment,showing great development potential.Under the background of increasingly close cultural exchanges among countries,the importance of inheritance and innovation of intangible cultural heritage is becoming more and more prominent.All relevant workers must have a clear understanding of this and use digital technology to integrate intangible cultural heritage into the design of cultural and creative products,so as to promote the effective inheritance and continuous innovation of intangible cultural heritage.Based on this,this paper analyzes the necessity of the integration of digital cultural and creative products and intangible cultural heritage design,points out the principles of the inheritance and innovative design of non-African cultural heritage of digital cultural and creative products,and puts forward the integration strategy of non-African cultural heritage and innovative design of digital cultural and creative products.