雅俗共融:红山文化在文创产品设计中的现代转化

Based on the Perspective of Cultured and Popular Tastes:The Modern Transformation of Hongshan Culture in the Design of Cultural and Creative Products

本文深入探究了红山文化在现代文创产品设计中的应用,特别是造型提取、纹样提取和色彩提取这3个关键设计方法。通过分析红山陶器和玉器的独特风格与文化内涵,强调了其现代转化的重要性,旨在保留原始韵味的同时赋予新的生命力。在现代转化过程中涉及的根本问题是如何让大众深刻体验红山文化魅力并树立文化自信,设计需忠实于红山文化精神,符合其个性,使文创产品成为有效的文化传播媒介。红山文化与现代设计结合,不仅是传统文化的致敬,也是文化传承与创新的重要途径,红山文化在文创产品设计中的应用,是连接历史与现代、传统与创新的桥梁,展现了红山文化在当代社会的活力和可能性。

This paper explores in depth the application of Hongshan culture in modern cultural and creative product design,especially the three key design methods of shape extraction,pattern extraction and colour extraction.By analysing the unique styles and cultural connotations of Hongshan pottery and jade,the importance of their modern transformation is emphasised,aiming to preserve the original flavour while giving new vitality.The fundamental issue involved in the process of modern transformation is how to let the public deeply experience the charm of Hongshan culture and build up cultural self-confidence,and the design needs to be faithful to the spirit of Hongshan culture and conform to its personality,so as to make the cultural and creative products become an effective medium of cultural communication.The combination of Hongshan culture and modern design is not only a tribute to traditional culture,but also an important way of cultural inheritance and innovation.The application of Hongshan culture in the design of cultural and creative products is a bridge connecting history and modernity,tradition and innovation,and demonstrates the vitality and possibilities of Hongshan culture in contemporary society.