《时光博物》:湖北省博物馆馆藏日历设计

Time Museum:Calendar Design for Hubei Provincial Museum Collection

在快节奏的互联网时代背景下,随着人们对文化和创意的追求,一种全新的日历设计潮流在近两年在网上走红。这种日历不仅满足了不同消费人群的需求,更注重功能性和实用性,使纸质日历焕发出全新的生命力,赋予了情感和温度,成功实现了转型。通过优化日历的品质,吸引了更多受众的关注。这种独特的设计方式让我们认识到,日历不仅是一件纪念品,更是承载着传统文化和时代记忆的载体。这不仅是对品牌口碑的经营,也是日历文化传播和延续的重要方式。本次设计以“时光博物”为主题,巧妙地结合了怀旧元素与日历,让时间留在手边,随时回味。我们希望通过与目标人群的共鸣,传承和延续怀旧文化,在新时代中展现全新的转变。通过对博物馆文创产品的现状及社会大众的需求分析,从博物馆的视角来构建出创新化、功能化、生活化的文创产品设计方案。让每一件珍贵馆藏成为一周的新开始,跟随历史的进程开始新的一年。

In the fast-paced internet era,with people's pursuit of culture and creativity,a new trend of calendar design has gained popularity online in the past few years.This type of calendar not only meets the needs of different consumer groups but also emphasizes functionality and practicality,giving paper calendars a new lease on life with emotional and warm elements,successfully undergoing transformation.By optimizing the quality of calendars,it has attracted more attention from audiences.This unique design approach makes us realize that a calendar is not just a commemorative item but also a carrier of traditional culture and collective memory.It is not only about managing brand reputation but also about the dissemination and continuation of calendar culture.This particular design,themed as“Time Museum,”cleverly combines nostalgic elements with calendars,allowing time to be kept at hand for reminiscing at any moment.We hope to create resonance with our target audience,preserving and perpetuating the nostalgia culture,and showcasing a fresh transformation in the new era.By analyzing the current situation of cultural and creative products in museums and the needs of the general public,we aim to construct innovative,functional,and lifestyle oriented cultural and creative product design solutions from the perspective of museums.Let every precious collection become a new beginning of the week,following the course of history and opening a new year.