“营商环境”理念下海口海洋文化乡村民宿设计策略研究

Research on the Design Strategy of Haikou Marine Culture Rural Homestays under the Concept of“Business Environment”

海口地区的海洋文化源远流长,但自然人文特色的海洋文化乡村民宿存在地域特色不足、体验感缺失、同质化等问题。本课题在“营商环境”理念的号召下以海口乡村民宿为研究对象,总结国内外海洋文化乡村民宿利弊,并对海口地域特色的海洋文化进行梳理,探寻地域性系统设计的方法与策略。

The marine culture in Haikou area has a long history,but the marine culture rural B&Bs with natural and humanistic characteristics have problems such as insufficient regional characteristics,lack of experience,and homogeneity.Under the call of the concept of“business environment”,this topic takes Haikou rural B&Bs as the research object,summarizes the pros and cons of domestic and foreign marine culture rural B&Bs,sorts out the maritime culture with Haikou's regional characteristics,and explores regional design methods and strategies.