红色文化背景下装饰字体设计研究

Research on the Design of Decorative Fonts in the Context of Red Culture

随着传承红色文化的形象不断在市场中被强调,众多设计师积极将红色文化融入设计作品,以顺应市场的需求。由于红色文化包含的典型事件诸多,受表现形式的限制,对文化内涵的视觉传达总是片面。如何使红色文化的精神传达以崭新的面貌立足于当代,成为亟待解决的问题。文章以装饰字体设计的视角,旨在实现红色文化传承理念,通过提炼故事内容和革命精神,将其融入字体设计的构建中,实现以装饰字体设计形态展现红色经典故事的目的。

With the image of inheriting red culture constantly being emphasised in the market,many designers actively incorporate red culture into their design works to comply with the market demand.Due to the fact that red culture contains many typical events,the visual communication of cultural originality is always one-sided due to the limitation of expression.How to make the spiritual communication of red culture based on contemporary times with a new look has become an urgent problem to be solved.From the perspective of decorative typography,the article aims to realise the concept of red culture inheritance by refining the content of the story and the spirit of the revolution and integrating it into the construction of typography,so as to realise the purpose of presenting the red classic story in the form of decorative typography.