摘要
“先行者创投”这家由女性创办的创投公司,以善于辨识能够爆红的品牌而著名。这家公司目前提供免费工具,让各种规模的公司都能使用,来评估消费者如何看待自已的品牌。“品牌力评分工具”可以让品牌在六个方面调查广大的消费者——包括顾客与非顾客——从而得出量化指标,显示一个品牌的影响力究竞有多大。其目标在于为品牌提供具体反馈,让其知道在哪些方面可能需要更加努力地强化其业务。
Forerunner Ventures,the female-founded venture capital firm,is famous for identifyingbreakoutbrands.[T]he firm is[now]offering a free tool that companies of all sizes can use to assess how consumers perceive their brand.The Brand Power Score allows brands to survey a broad swath of consumers-including customers and noncustomers-along six dimensions,resulting in a quantifiable score that shows how impactful a brand really is.The goal is to give brands specific feedback about where they might need to work harder to strengthen aspects of their business.
