浪漫剧观看与观众的浪漫理想形塑

Romance Dramas Viewership and Its Impact on AudiencesRomantic Ideals

浪漫剧是当下最流行的国产电视剧类型之一,但少有学术研究系统地调查受众的浪漫叙事阅听经验与所持爱情理念的勾连。本文对过去十多年来最受欢迎的50部国产浪漫剧展开叙事分析和文本分析,又基于655份国产浪漫剧观众的有效问卷,分析了观众的观看行为特点,总结了观众通过观看浪漫剧所形成的浪漫理想、浪漫剧观看与其婚恋观的联系,以及性别的影响。研究发现,温和解语的英俊男性和自立自强的聪慧女性是最受喜爱的浪漫剧男女主角性别气质类型,体现出新语境下模糊二元对立边界的特质。真爱唯一、男女平等相待、爱需要时间的积累与考验、爱可以克服一切障碍,是最受喜爱的浪漫关系模式。浪漫剧观众中有30%的男观众,他们乐于与情感对象一起观看浪漫剧和讨论。约三分之二的浪漫剧观众具有积极正面的婚恋观,观看浪漫剧也在一定程度上让观众渴望爱情和亲密关系。

Romance drama is one of the most popular genres of Chinese TV dramas today,but few academic studies have systematically investigated the connection between audiencesreception to romance narratives and their romantic ideals.This paper conducts narrative and textual analyses of 50 popular Chinese romance dramas over the past decade or so,and based on 655 valid questionnaires from romantic drama viewers,analyses the characteristics of viewersviewing behaviours,summarizes the romantic ideals that viewers have formed through watching romance dramas,the connection between romance drama viewing and their views on marriage and love,and the influence of gender.The study found that the gentle and considerate handsome man and the self-reliant and smart woman are the most popular types of male and female protagonists,reflecting the blurring of the boundary of dichotomy in musculinity and feminity.The most popular romantic relationship models include:true love is the only one,men and women treat each other equally,love takes time to test itself,and love can overcome all obstacles.Male viewers,who make up nearly 30%of the audience,are happy to watch and discuss romance dramas with their partners.About two-thirds of romance dramas viewers have positive idea on marriage.Watching romance dramas also makes viewers crave for love and intimacy to a certain extent.