和而不同 异而相融:增能理论视域下“非遗新青年”的数字行动逻辑与价值共创体系

Harmony in Diversity;Compatibility in Difference:The Digital Action Logic and Value Co-creation System of the Youth with New Ideas on Intangible Cultural Heritage in the Perspective of Empowerment Theory

“非遗新青年”与生俱来的数字素养,使其成为数字化语境中践行非物质文化遗产保护、传承与发展的青年力量。非遗新生代传承人、非遗所属社区青年、非遗青年爱好者藉由数字化行动者、数字化实践者和数字化倡导者的实践路径而共同集结为“非遗新青年”,以数字增能的方式完成了自我效能、人际扩展和社会观照与非遗数字化保护、传承及发展之间的同频共振。除此之外,大量非遗青年多元利益相关者得以涌现,并在非遗数字化价值共创过程中,从不感兴趣的“旁观者”到随波逐流的“追潮人”再到身体力行的“守护者”直至成长为义不容辞的“责任人”。非遗新青年正在以“和而不同,异而相融”这一全新的路径指南及价值主张切实益助着非遗的适应性赓续和可持续发展。

The inherent digital literacy of“the youth with new ideas on intangible cultural heritage”makes them in the digital context the young vigorous force to protect,inherit and develop the intangible cultural heritage.The youth with new ideas on intangible cultural heritage are composed of the new-generation inheritors,the community youth and the young hobbyists involved in intangible cultural heritage.They have realized digital empowerment and efficiency through their practice as the digital actor,practitioner and advocator,and the sympathetic resonance between self-efficacy-interpersonal improvement-social concerns and the digital protection,inheritance and development of intangible cultural heritage.Besides,in this process of the digital value co-creation,quite a few young stakeholders with different interest-pursuing goals involved in intangible cultural heritage have appeared,and experienced the change from the indifferent“onlookers”to the“fans”,then to devoted“protectors”,and finally to duty-bound actors.Following the brand-new guidance and value orientation of“harmony in diversity;compatibility in difference”,they are contributing to the adaptive continuation and sustainable development of intangible cultural heritage.