新消费时代传统古旧书店的发展路径--以“布衣书局”为例

Exploration of the Development Path of Traditional Antique Bookstores in the Era of New Consumption—Taking“Buyi Bookstore”as an Example

古旧书店作为图书再传播的中介,对推动广范围内读者的知识获取、文化交流、价值再造等方面具有不可替代的作用。新消费时代的到来,对古旧书店,尤其是对传统古旧书店的经营发展带来了新的挑战。布衣书局在新消费时代营销策略有明显优势,这为传统古旧书店营销路径创新提供了借鉴,由此可展望传统古旧书店融入新时代城市文化的前景。

As an intermediary for the re-dissemination of books,antique and used bookstores have an irreplaceable role to play in promoting the acquisition of knowledge,cultural exchanges,and value re-creation of readers in a wide range of areas.The arrival of the new consumption era has brought new challenges to antique and used bookstores,especially to their operation and development.Buyi Bookstore has obvious advantages in marketing strategies in the new consumption time,which provides reference for the innovation of traditional antique bookstore marketing paths,and thus looks forward to the prospects of integrating traditional antique bookstores into the urban culture of the new era.