图与史:报纸广告与云南早期工业化进程研究——基于《滇声》(1914—1926)的分析

Image and History:A Study on Newspaper Advertising and the Early Industrialization Process in Yunnan–Based on an Analysis of Diansheng(1914-1926)

图像是历史证据的一种重要形式,能生动地再现过去。1914至1926年间,《滇声》报所刊广告即承载了有关云南近代工业兴起与发展的历史。展现了西方工业产物大量倾销云南的时代背景下,云南工业从传统向近代变革的历程,以及云南近代工业发展所面临的诸多问题。这些报纸广告不仅是云南近代工业之发展的历史印记,还是云南近代社会价值观念、思想的具体体现,反映了云南近代社会向近代化发展的时代特征。

Images are an important form of historical evidence that vividly reproduces the past.From 1914 to 1926,the advertisements published in Newspaper Diansheng recorded the history of the rise and development of modern industry in Yunnan.It demonstrates the process of Yunnan’s industrial transformation from the traditional to the modern times,as well as the many problems faced by Yunnan’s modern industrial development,in the context of the massive dumping of Western industrial products in Yunnan.These newspaper advertisements are not only the historical imprint of the development of Yunnan’s modern industry,but also the concrete embodiment of Yunnan’s modern social values and ideas that reflect the characteristics of Yunnan’s modern society towards modernization.