新昌县茶企数字化建设提升路径的探索与思考

Exploration and Thinking of the Digital Construction and Promotion Path of Tea Enterprises in Xinchang County

在数字化时代,茶叶企业加快数字化建设是增强自身竞争力的必然选择。文章总结了新昌县茶叶企业搭建茶企数字化管理系统、打造数字茶园及数字工厂、构建“企业小脑”——数字驾驶舱等一系列数字化建设提升路径,针对当前存在的数字化转型认识不足、人才缺失、基础薄弱等主要问题,提出了加强技术指导、加快人才培育、提升基础水平等针对性建议,以期为茶叶企业数字化建设提升,实现高质量可持续发展提供借鉴。

In the digital era,accelerating digital construction for tea enterprises is an inevitable choice to enhance their competitiveness.The article summarized the establishment of a digital management system for tea enterprises in Xinchang County,the creation of digital tea gardens and factories,and the construction of digital construction paths such as the"enterprise brain"-digital cockpit.In response to the main problems of insufficient understanding of digital transformation,talent shortage,and weak foundation,targeted suggestions were proposed to strengthen technical guidance,accelerate talent cultivation,and improve basic level,In order to provide reference for the digital construction and improvement of tea enterprises to achieve high-quality and sustainable development.