创业网络、创业能力与农村电商企业成长——基于广东“淘宝村”的调查实证

Entrepreneurship network,entrepreneurship ability and the growth of rural e-commerce startups:An empirical survey of“Taobao Village”in Guangdong

企业是资源的集合,创业是一个网络资源配置的动态过程。基于广东淘宝村的调查数据,构建了创业网络和创业能力量表,对初创企业的创业网络和创业能力进行了测量。研究发现,基于商业关联的正式网络和基于情感信任的非正式网络都能够促进获取创业资源,有效提升资源整合能力和经营管理能力,促进初创电商生存与成长。中国式关系文化深深地嵌入商业活动,非正式网络资源对初创电商企业的成长作用更为显著。创业能力在创业网络与初创电商成长中具有中介效应。农村电商创业者需在正式和非正式网络中平衡资源投入,扩大网络关系的规模和异质性,提升数字经济素养,践行“干中学”,提高资源整合与经营管理能力,促进初创企业成长。

Enterprise is the combination of resources and entrepreneurship is a dynamic process of the allocation of resources.Based on the survey data of Taobao Village in Guangdong Province,this paper establishes the scale of entrepreneurship network and entrepreneurship ability,and measures the entrepreneurship network and entrepreneurship ability of start-ups.The research finds that both formal network based on commercial correlation and informal network based on emotion and trust could promote the obtain of entrepreneurship resources,effectively improve resource integration ability and management ability,and accelerate the survival and development of newly established e-commerce.Chinese-characterized relation culture is deeply embedded in business activities.The informal network resources has a more significant impact to the growth of newly-established e-commerce.Entrepreneurship ability has intermediary effect in the growth of entrepreneurship network and newly-established e-commerce.Rural e-commerce should keep a balance of resource investment between formal and informal network,expand the scale and heterogeneity of network relationships,improve digital economy quality,practise“learning by doing”,improve resource integration and management abilities,so to promote the growth of start-ups.