数字技术赋能红色旅游高质量发展的作用机理与路径探索

The Function Mechanism and Path Exploration of Digital Technology enabling High-quality Development of Red Tourism

数字经济时代,红色旅游迎来了新的发展机遇,焕发出了新的生机。通过研究数字技术对于红色旅游高质量发展的赋能机理,提出了数字技术具备提升旅游企业生产运营效率、创新景区产品供给模式、满足游客消费需求升级和提高政府行政监管效能等效能的观点。进一步分析当前红色旅游发展与数字技术结合仍面临着产品单一、营销不足、数字鸿沟、管理不完善、人才供给不足等现实挑战,并针对上述困境,从丰富旅游数字化产品、创新数字化营销宣传、缩小数字化发展鸿沟、完善信息数字化监管、夯实旅游数字化人才队伍等方面对数字技术如何实现精准高效赋能红色旅游高质量发展进行了探索。

In the era of digital economy,red tourism has ushered in new development opportunities and shown new vitality.By studying the enabling mechanism of digital technology for the high-quality development of red tourism,this paper puts forward the view that digital technology can enhance the production and operation efficiency of tourism enterprises,innovate the supply mode of scenic spots,meet the upgrading of tourists'consumption demand and improve the efficiency of government administrative supervision.It further analyzed that the current combination of red tourism development and digital technology still faces realistic challenges such as single product,insufficient marketing,digital divide,imperfect management,and insufficient supply of talents.In view of the above difficulties,this paper explores how digital technology can achieve the goal of accurate and efficient enabling high-quality development of red tourism from the perspectives of enriching tourism digital products,innovating digital marketing and publicity,narrowing the digital development gap,improving information digital supervision,and consolidating the tourism digital talent team.