用电检查中的营销大数据技术应用

Application of Marketing Big Data Technology in Electricity Inspection

电力市场的快速发展,使得电力营销工作的重要性逐渐凸显出来,电力企业需要按照用户具体需求,为其提供可靠且安全的电力产品,通过不断强化自身服务质量的方式,保障用户对于用电体验以及营销服务的满意程度,进而形成良性化循环,推动电力企业稳定性发展。为了更好地展开电力营销工作,远程用电检查技术开始得到应用,为电力营销工作开展提供了新的方向与策略支持,取得了较为理想的效果,值得进行深度性探讨。

The rapid development of the electric power market has gradually highlighted the importance of electric power marketing,and electric power enterprises need to provide reliable and safe electric power products according to the specific needs of users,and ensure the satisfaction of users with electricity experience and marketing services by continuously strengthening their own service quality,so as to form a virtuous circle and promote the stable development of electric power enterprises.In order to better carry out the electric power marketing work,the remote electricity inspection technology has begun to be applied and provides a new direction and strategic support for the development of electric power marketing,and has achieved ideal results,which is worthy of in-depth discussion.