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电子价签多彩多功能交互研究与实践

Research and Implementation of Multi-functional Interaction in Multi-color Electronic Shelf Labels
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摘要 围绕电子价签应用,深入分析多色电子价签技术在零售领域的演进与应用。通过考察多色电子价签在文化传承、促销和顾客体验中的角色,揭示其在提高品牌识别度、增强运营效率和促进顾客参与方面的显著效果;在介绍多色ESL基本原理和发展历程的基础上,研究分析了多色ESL实际部署与效果评估情况。在挑战分析部分,研究提出可能面临的问题和解决途径,为业界提供有价值的指导。最后,研究展望了多色ESL技术未来的发展趋势,并探讨其在零售业创新与发展中的前景。研究为多色ESL在零售业的地位提供了深刻见解,强调了多色ESL技术在零售业数字化浪潮中的关键作用。 This study provides a comprehensive analysis of the evolution and application of multi-color Electronic Shelf Labels(ESL)technology in the retail sector.By examining the role of multi-color ESL in cultural heritage,promotions,and customer experience,the research aims to reveal its significant impact on enhancing brand recognition,improving operational efficiency and fostering customer engagement.The study introduces the basic principles and developmental history of multi-color ESL,concurrently analyzing its real-world deployment and effectiveness.In the section addressing challenges,potential issues and solutions are presented,offering valuable guidance to the industry.Finally,the research anticipates future trends in multi-color ESL technology,discussing its prospects in driving innovation and development in the retail sector.This study provides profound insights into the position of multi-color ESL in the retail industry,emphasizing its crucial role amid the digital transformation wave.
出处 《信息技术与标准化》 2024年第3期61-66,78,共7页 Information Technology & Standardization
关键词 多色电子价签 零售业 电子纸 multi-color electronic shelf labels retail industry e-Paper
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