文化认同视角下乡村文创产品设计与文化传播路径研究

Research on Rural Cultural and Creative Product Design and Cultural Communication Paths from the Perspective of Cultural Identity

加强乡村文创产品设计对弘扬乡土文化的精神特质与文化思想,推动乡村经济发展及乡村振兴战略实施具有鲜明的现实意义;并且乡村文创产品拥有经济价值、审美价值、情感价值等多维应用价值。在文化认同的视域下,分析文创产品的文化传播机理,探究以“融入品牌故事”“发掘乡土文化”“创新文化元素”为主的乡村文创产品设计思路,能够为我们更有效、更全面地推进乡土文化传播、助推乡村文化振兴战略,提供必要的支持。

Strengthening the design of rural cultural and creative products has clear practical significance in promoting the spiritual characteristics and cultural ideas of local culture,promoting rural economic development,and implementing rural revitalization strategies;And rural cultural and creative products have multidimensional application values such as economic value,aesthetic value,emotional value,etc.From the perspective of cultural identity,analyzing the cultural dissemination mechanism of cultural and creative products,exploring rural cultural and creative product design ideas that focus on"integrating brand stories","exploring local culture",and"innovating cultural elements"can provide necessary support for us to more effectively and comprehensively promote the dissemination of local culture and promote the strategy of rural cultural revitalization.