基于地方旅游大数据的智慧旅游辅助决策服务平台设计

Design of intelligent tourism auxiliary decision-making service platform based on local tourism big data

地方旅游大数据建设日趋完善和人工智能技术的不断发展为构建地方智慧旅游辅助决策平台提供了必要条件。文章提出基于地方旅游大数据的智慧旅游辅助决策服务平台的设计方案。一方面,对潜在游客的旅游出行规划提供智能参考,可增强游客的个性化体验。另一方面,为景区、涉旅企业及旅游管理部门提供辅助决策支持。该智慧旅游决策平台的设计方案和技术实现方案可用于指导智慧旅游平台建设,促进地方旅游智能化转型升级,推动地方全域旅游高质量发展。

The increasingly perfect construction of local tourism big data and the continuous development of artificial intelligence technology provide the necessary conditions for the construction of local intelligent tourism assisted decision-making platform.This paper proposes a design scheme for the intelligent tourism assisted decision-making service platform based on local tourism big data.On the one hand,it provides intelligent reference for potential tourists’travel planning,which can enhance tourists’personalized experience.On the other hand,it provides auxiliary decision support for scenic spots,travel-related enterprises and tourism management departments.The design scheme and technical realization scheme of the intelligent tourism decision-making platform formed by this project can be used to guide the construction of intelligent tourism platform,promote the intelligent transformation and upgrading of local tourism,and promote the high-quality development of local regional tourism.