文化数字化背景下我国出版业的数字化转型研究

A study on the digital transformation of China's publishing industry under the background of cultural digitalization

国家文化数字化战略全面实施背景下,出版业数字化转型迎来了新的发展机遇。出版业亟需在国家战略指导下解决现阶段出版数字资源开发利用待优化、高质量数字出版产品生产力不足、营销传播渠道存在路径依赖、部分数字出版产品消费体验不佳等发展问题。立足国家文化数字化的原则与任务,出版业应通过积极推动资源数据化全面接入国家文化专网、以技术赋能内容生产助力深度融合、平台化重塑突破路径依赖、线上线下联动创新消费体验等路径,促进资源-生产-传播-消费的全链条数字化,实现更高质量的数字化转型升级。

Against the backdrop of the full implementation of the national cultural digitalization strategy,the digital transformation of the publishing industry has ushered in new development opportunities.The publishing industry urgently needs to solve development problems,such as,the optimal development and utilization of digital resources,insufficient productivity of high-quality digital publishing products,strong dependence on marketing and communication channels,and poor consumption experience of some digital publishing products under the guidance of the national strategy.Based on the principles and tasks of national cultural digitization,the publishing industry should actively promote the full integration of resource digitization into the national cultural network,empower content production with technology to facilitate deep integration,reshape platforms to break through path dependence,and innovate consumer experiences through online and offline linkage,promoting the full development of resources,production,communication,and consumption to achieve higher quality digital transformation and upgrading.