清代蝴蝶纹样的语言特征及数字化设计应用

The language characteristics and digital design application of butterfly patterns in the Qing Dynasty

蝴蝶纹样是传统艺术文化与独特价值意象结合的产物,清朝时期,纹样形态不断发展、嬗变,无论在宫廷还是民间都随处可见,具有极致的形式美感与艺术气息。文章以清代宫廷服饰为研究对象,结合实物研究、文献分析等方式对清代蝴蝶纹样进行语言分析与提取,并借助数字化的方式进行思维推演设计使之形成具有现代意义的图形。研究表明:基于语言特征规律对清代蝴蝶纹样进行数字化设计,回归现代,最大限度地与产品融合,使其顺应人们的审美趋势,同时有效地提升文化产品附加值并为传统文化的活态传承注入新的活力。

The butterfly pattern is a product of the combination of traditional artistic culture and unique value imagery.In the Qing Dynasty,the pattern shape continued to develop and evolve,and could be seen everywhere in both the palace and the folk,with an ultimate sense of formal beauty and artistic atmosphere.The article takes the Qing Dynasty palace costumes as the research object,adopts physical research,literature analysis,and other methods to analyze and extract the language of the Qing Dynasty butterfly patterns,and uses digital design to form and design thinking to form modern graphics.Research has shown that the digital design of the Qing Dynasty butterfly patterns based on language characteristics can return to modernity,maximize integration with products,and make them conform to people's aesthetic trends.At the same time,it effectively enhances the added value of cultural products and injected new vitality into the dynamic inheritance of traditional culture.