新时代背景下徽商文化市场精神变化及时代发展研究

On the Changes in Market Spirit of Huizhou Merchants Culture and the Development of the Times Under the Background of the New Era

发源自中国徽州地区的徽商文化受到儒家思想的深远影响,形成了诚实守信、重视科举、重视教育以及坚韧不拔的文化精神。而徽商文化市场精神的内核是贾而好儒,并且包括了胡适先生所说的“徽骆驼”品质,儒家提倡的仁义和信义也成为徽商的行事信条。徽商的文化市场精神在发展过程中也在不断迭代、变化和更新,在明清时代纳入了新安画派和徽剧等内容。在新时代下,徽商的市场文化精神也对现代商业的发展起到了促进作用。

The Huizhou merchant culture originating from the Huizhou region of China has been deeply influenced by Confucianism,forming a cultural spirit of honesty and trustworthiness,emphasis on imperial examinations,education,and perseverance.The core of the market spirit of Huizhou merchants culture is their love for Confucianism,which includes the“Hui camel”quality advocated by Hu Shi.The benevolence,righteousness,and trustworthiness advocated by Confucianism have also become the creed of Huizhou merchants.The cultural market spirit of Huizhou merchants has also been constantly iterated,changed,and updated in the development process,incorporating content such as the Xin’an Painting School and Huizhou Opera in the Ming and Qing dynasties.In the new era,the market culture spirit of Huizhou merchants has also played a promoting role in the development of modern commerce.