宋代点茶文化数字化传播研究

Research on the Digital Dissemination of Song Dynasty Dotting Tea Culture

随着科学技术的迅猛发展,非遗文化的传播方式也与时俱进。文章通过对宋代点茶文化数字化传播现状的调查,发现数字化传播存在受众局限、信息碎片化和推广方式单一等问题。为了解决这些问题,文章中提出了宋代点茶文化数字化传播的创新路径,即利用数字平台搭建、动画制作和IP塑造,结合元宇宙概念和虚拟现实技术,探索数字化技术与点茶文化相结合的多种可能性,从而为非遗点茶文化注入新鲜血液,增添活力。

With the rapid development of science and technology,the way of dissemination of non-heritage culture has also been changed to move with the times.This paper not only summarises the current situation of digital dissemination of Song Dynasty dotting tea culture,but also finds that the current situation of digital dissemination of tea-whisking is faced with some problems,such as the target audience is limited,fragmentation of information,and the promotion method lacks diversity.This paper makes use of digital platform construction,animation production,IP shaping and the concept of meta-universe,and combines with the virtual reality technology to explore the innovative paths of the combination of digital technology and tea culture,so as to explore more possibilities,to inject new ideas into the non-heritage tea culture,and to increase vitality.