成都旅游型美丽乡村智慧服务信息化的PESTEL分析

PESTEL Analysis of Smart Service Informatization of Chengdu Tourism-oriented Beautiful Rural Areas

随着大数据时代的到来,数字化建设与转型升级已经成为各行各业的发展趋势,成都市作为全国重点旅游城市,“智慧旅游”是今后的发展方向。在后疫情时代,乡村周边“微度假”逐渐成为一种旅游消费新潮流,而旅游型美丽乡村的智慧旅游信息化水平的提升还存在着诸多制约因素。该文基于PESTEL模型视角,通过多维度分析成都美丽乡村智慧旅游服务信息化建设过程中的宏观环境,为深入分析成都美丽乡村智慧旅游发展的问题提供相关依据。

With the arrival of Big Data Era,digital construction,transformation and upgrading have become the development trend of various industries.Chengdu,as a national key tourism city,will develop its"smart tourism"as the focus of development in the future.In the Post-Covid 19 Pandemic Era,the"micro vacation"around the countryside has gradually become a new trend of tourism consumption,but there are still many factors restricting the improvement of the level of smart tourism informatization in beautiful tourism villages.Based on the perspective of PESTEL model,this paper analyzes the macro environment in the information construction process of Chengdu beautiful rural smart tourism service through multi-dimensional analysis,in order to provide a relevant basis for in-depth analysis of Chengdu's beautiful rural smart tourism development.