居民参与生态社区建设意愿与行为悖离的影响因素——基于山东省东营市居民调查数据分析

Determinants of the Paradox between Willingness and Behavior for Residents Participate in Eco-community Construction:Based on resident survey data analysis in Dongying City,Shandong Province

基于山东省东营市586份调查数据,从垃圾分类、绿色消费、绿色出行及生态实践活动4个维度综合分析居民参与生态社区建设意愿与行为的悖离程度,并探究其影响因素。结果表明:(1)居民参与生态社区建设综合意愿强度指数为0.909,综合行为强度指数为0.415,表明较高的参与意愿并不必然导致较高的参与行为。(2)参与意愿主要受心理认同、个体特征及社区推动措施的影响,参与行为主要受心理认同、社区体验及情境因素的影响。(3)居民年龄、受教育程度、收入水平、环保设施和宣教活动的差异拉大了参与意愿和行为的悖离程度。(4)单维度参与意愿和行为的影响因素不同。建议从提高居民心理认同感和满意度、提升社区治理能力和水平、关注居民特征差异、完善社区环保推动措施、加强行为规范等方面入手建设生态社区。

Based on 586 respondents field survey data in Dongying City,Shandong Province,this paper analyzes the deviation of residents willingness and behavior in eco-community construction from four dimensions of waste sorting,green consumption,green travelling and ecological activities,and then identifies its influencing factors.The results show that:(1)The comprehensive willingness intensity index is 0.909,while the behavior intensity index is 0.415,which means higher willingness does not necessarily result in higher participation behavior.(2)Participation behaviors depend on psychological identity,community satisfaction and situational factors,while willingness is mainly affected by psychological identity,individuals characteristics and communities promotion measures and activities.(3)The differences of residents age,education level,income,public environmental facilities and publicity and education activities increase the deviation of willingness and behavior.(4)The influencing factors of willingness and behaviors for each single dimension are varies.It is suggested to promote residents psychological identity and their satisfaction level,improve the ability and level of community governance,pay attention to the differences in residents characteristics,as well as improve community environmental protection promotion measures and strengthen behavioral norms.