网络传播中舆论正能量的聚合与引导

Aggregation and Guidance of Positive Public Opinion Energy in Online Communication

网络作为开放性的交往平台,给人们的信息生产、供给、获取和传播提供了便捷的条件,人们在网络空间的各种信息传播和意见表达汇合成社会舆论。如何在这一开放的空间实现舆论正能量的聚合,不仅是国家网络治理的客观要求,而且是人们实现健康文明交往的内在需要。社会成员在意见表达中形成的舆论正能量不是凭空产生的,其内在的基础在于人们思维方式和情感交流的平衡、稳定,在于主体意志品质的自觉、自制,在于社会法治和道德生活的有序、和谐,在于文化长期浸润所形成的人格力量和价值引领。舆论正能量通常体现平衡、开放、多维的认知特点,在社会情绪反应上呈现稳定性、节制性和持久性,因而对社会发展和进步能够产生积极的认知导向和情感导引作用。舆论正能量对于社会成员具有正向的、积极的知行调节功能,表现在引导个体形成稳定的自我价值、促进社会达成共同的价值目标、增强民族团结奋进的自信力量、加快国家现代文明的建设步伐四个层面。分析网络舆论正能量的生成因子,把握其内容特质及其聚合形态,能够为网络主流舆论的塑造提供科学理据和引导依据,不断提高网民传播素养和网络文明程度。网络空间为人们提供了一个共在共为的信息交往生态,舆论引导应建立在促进构建网络治理共同体的基础上,着眼文化共知与责任共担,着手理性共商与关爱共情,着重事实共见与价值共建,着力自律共治与生态共享,不断完善引导机制,形成激发舆论正能量的策略体系。

The internet,as an open platform for communication,provides convenient conditions for the production,supply,acquisition,and dissemination of information for people.Various forms of information dissemination and opinion expression in the online space converge to form public opinion.How to aggregate positive public opinion energy in this open space is not only an objective requirement for national internet governance but also an inherent need for people to achieve healthy and civilized interaction.The formation of positive public opinion energy in the expression of societal members’opinions is not spontaneously generated.Its intrinsic foundation lies in the balance and stability of people’s ways of thinking and emotional communication,the conscious self-discipline of subjective will qualities,the orderly harmony of social rule of law and moral life,and the personality strength and value guidance formed by long-term cultural immersion.Positive public opinion energy typically embodies balanced,open,and multidimensional cognitive characteristics and exhibits stability,moderation,and persistence in societal emotional responses,thereby exerting a positive cognitive orientation and emotional guidance for social development and progress.Positive public opinion energy plays a regulating function of positive knowledge and action adjustment for societal members,manifesting in guiding individuals to form stable self-values,promoting the attainment of common societal value goals,enhancing the confident power of national unity and progress,and accelerating the pace of national modern civilization construction.Analyzing the factors generating positive public opinion energy in online discourse and understanding its content characteristics and aggregation forms can provide scientific principles and guiding bases for shaping mainstream online public opinion,continuously improving netizens’communication literacy and internet civilization level.The online space provides a shared information exchange ecology for people.Opinion guidance should be based on promoting the construction of a community of internet governance,focusing on cultural consensus and shared responsibility,rational deliberation and compassionate understanding,factual observation and value co-construction,and self-discipline and ecological sharing,continuously improving guidance mechanisms,and forming a strategic system to stimulate positive public opinion energy.