数字乡村建设影响农户创业吗?

Does digital countryside construction affect farmer entrepreneurship?

数字乡村建设不仅重塑了农户的生产生活方式,而且催生了如电商、直播等全新的商业模式和创业形态,展现出对农户创业的深刻影响。基于社会认知理论,采用县域数字乡村指数和中国家庭追踪调查数据(CFPS)研究数字乡村建设对农户创业的影响及作用机制。研究发现:数字乡村建设能够促进农户创业;东部地区、男性、中青年和低数字素养群体促进作用更加显著;西部地区阻碍作用更显著。机制分析发现,数字乡村建设通过资源效应和信息效应提高农户创业。研究结论为大力推进数字乡村战略对农户创业带来的具体影响提供了经验证据,为农村地区贯彻“大众创业、万众创新”激活农民创新创业找到了新动力源泉,也启示决策部门应因人施策、因地制宜推进数字乡村建设,以避免“运动式”“一刀切式”数字乡村建设对农户创业的不利影响。

The construction of digital countryside has not only reshaped farmers' production and life style, but also spawned new business models and entrepreneurial forms such as e-commerce and live broadcasting, showing a profound impact on farmers' entrepreneurship. Based on social cognitive theory, this paper studies the impact of digital rural construction on rural entrepreneurship and its mechanism using the county-level digital rural Index and China Family Panel Studies(CFPS). The results show that digital rural construction can promote farmers' entrepreneurship. It is more significant promoting effects on the eastern region, male, young and middle-aged and low digital literacy groups.But it has a hindering effect in the western region. Mechanism analysis finds that digital rural construction can improve rural entrepreneurship through resource effect and information effect. The conclusions of this paper provide empirical evidence for the specific impact of the government's vigorous promotion of the digital rural strategy on farmers, and find a new source of power for the implementation of “ mass entrepreneurship and innovation” in rural areas to activate farmers' innovation and entrepreneurship. It also suggests that decision-making departments should adopt policies based on people and local conditions to promote the construction of digital villages by classification, in order to avoid the negative impact of “movement-style” and “one-size-fits-all” digital rural construction on farmers' entrepreneurship.