江苏省葡萄种植户购买农业科技服务意愿及影响因素分析

Analysis of the Willingness and Influencing Factors of Grape Growers to Purchase Agricultural Science and Technology Services in Jiangsu Province

本研究以江苏省徐州市新沂市、泰州市兴化市、南京市浦口区、镇江市句容市、常州市武进区五个县(市、区)的319个葡萄种植户为样本,通过构建A-MOS结构方程模型,分析葡萄种植户购买农业科技服务意愿及其影响因素。在修正了现有理论模型的基础上,得出以下结论:农户个体特征、家庭特征对购买农业科技服务的意愿均无显著影响;农业科技的需求对农民购买农业科技服务产生正相关的显著影响,育苗技术需求度高的农户购买农业科技服务的意愿更为强烈,农业机械和仓储加工技术次之。基于结论,提出了政府引导强化多主体协同、建立县(乡)域新型农业经营主体产业联合体及适度发展信息化服务等政策建议。

In this paper, 319 grape growers in five counties(cities, districts) of Xinyi, Xinghua, Pukou, Jurong and Wujin, in Jiangsu Province were used as samples. The willingness and influencing factors of grape farmers to purchase agricultural science and technology services were analyzed by constructing the A-MOS structural equation model. Based on the revision of the existing theoretical model, the following conclusions were drawn: farmers′ individual characteristics and family characteristics have no significant effect on the willingness to purchase agricultural science and technology services;the demand for agricultural science and technology has a positive and significant effect on farmers′ purchase of agricultural science and technology services, and farmers with a high demand for nursery technology have a stronger willingness to purchase agricultural science and technology services, with agricultural machinery and warehousing and processing technology being the next most important. Based on the conclusions, policy recommendations were put forward, such as government guidance to strengthen the synergy of multiple subjects, the establishment of industrial consortiums of new agricultural management subjects in county(township) areas, and the moderate development of information technology services.