摘要
基于爬虫技术在湄洲妈祖祖庙抖音账号上爬取相关视频文本,采用内容分析方法探究该账号在抖音平台的文化创新性表达路径以及存在的不足,建议通过妈祖泛资讯搜寻、科技力量赋能、提炼典型象征来提升妈祖文化传播力,从而进一步实现妈祖文化的创新性表达和创造性发展。
Based on the crawler technology,relevant video texts were crawled on TikTok account of Mazu Temple in Meizhou,and the content analysis method was used to explore the cultural innovative expression path and shortcomings of the account on the TikTok platform.It is suggested that Mazu's extensive information search,scientific and technological strength empowerment,and refining typical symbols should be used to enhance the communication power of Mazu culture,so as to further realize the innovative expression and creative development of Mazu culture.
作者
李晓敏
林明太
LI Xiaomin;LIN Mingtai(School of Communicatin,Fujian Normal University,Fuzhou Fujian 350117,China;School of Business,Putian University,Putian Fujian 351131,China)
出处
《莆田学院学报》
2024年第1期29-35,共7页
Journal of putian University
基金
国家社科基金艺术学项目(17BH155)。
关键词
妈祖文化
短视频
抖音
文化传播
Mazu culture
short video
TikTok
cultural communication
