突发公共卫生事件中公众的风险感知与情绪传播研究

Research on public risk perception and emotional communication in sudden public health incidents

在风险社会背景下,社交媒体平台在应对突发性公共卫生事件,如风险感知的变迁和问题反馈解决等方面,扮演着关键角色。本研究对微博平台“新十条”发布后两个月内所涵盖的约30万条帖子进行了数据挖掘与实证分析,深入探讨社交媒体平台上风险感知变化的规律。研究结果揭示,不同情绪对风险感知的影响存在显著差异,负面情绪“恶”的传播对风险感知的影响最为突出。

In a risk society,social media platforms play an important role in identifying changes in risk perception and addressing feedback issues in public health emergencies.This study conducted data mining and empirical analysis on 300000 posts related to the"New Ten"Weibo platform within two months,exploring the changes in risk perception on social media platforms.Research has found significant differences in risk perception among different emotions,with the spread of negative emotions having the most significant impact on risk perception.