文化数字化发展背景下中国大众文化的国际传播研究——基于北美的SWOT分析及对策建议

Research on the International Dissemination of Chinese Popular Culture in the Context of Cultural Digitization Development:Based on SWOT Analysis and Strategic Recommendations in North America

文化对外传播能力是国家文化软实力与国际影响力的重要体现。在中国积极推动文化强国战略与文化自信的背景下,文化与科学的融合为中国文化产业高质量发展带来新的机遇与挑战。中国大众文化作为中华文化的重要组成部分,在全球范围内的传播有着重大意义和使命。本文运用SWOT方法系统性地分析了文化数字化背景下中国大众文化在北美传播的优势、劣势、机遇及挑战,并根据SWOT矩阵分别从整合产业优势、打造品牌产品、再造传播内容、立体化传播途径、强化技术赋能等维度提出相应的国际传播策略与建议,以供参考。

The capacity for external cultural dissemination is an important manifestation of a country’s cultural soft power and international influence.As China actively advances the strategy of developing it into a country with strong culture and bolsters cultural self-assurance,the integration of culture and science introduces new opportunities and challenges for the high-quality development of China’s cultural industry.Chinese popular culture,a vital component of Chinese heritage,has a significant role and mission in its global dissemination.This study methodically employs the SWOT analysis to analyze the strengths,weaknesses,opportunities,and challenges of Chinese popular culture in its dissemination in North America under the framework of cultural digitization.Based on the SWOT matrix,this study presents international dissemination strategies and recommendations from the perspectives of integrating industrial advantages,crafting brand products,restructuring dissemination content,diversifying dissemination methods,and strengthening technological empowerment.