互联网环境下农产品地理标志的保护及发展研究

Research on the Protection and Development of Agro-Product Geographical Indications under the Internet Environment

互联网发展方兴未艾,为农产品地理标志与互联网结合创造了机遇。如今网络信息高速发展,本文在分析互联网环境的特点和影响基础上提出:一方面要利用网络技术促进农产品地理标志制度优化,另一方面要时刻警惕潜在陷阱,用互联网思维分析地理标志的申请、使用、保护等核心问题;并提出立法、执法、司法不同维度的完善措施,旨在探索一条互联网环境下农产品地理标志保护和发展的新路径,这对我国农产品地理标志保护的发展具有重要的现实意义。

The rapid development of the Internet has created opportunities for the integration of geographical indications with agricultural products.With the rapid development of network information,this article proposes,based on the analysis of the characteristics and impact of the Internet environment,that on one hand,we should utilize network technology to promote the optimization of the geographical indication system for agricultural products.On the other hand,we must remain vigilant against potential pitfalls,using Internet thinking to analyze core issues such as the application,use,and protection of geographical indications.The article also proposes measures for legislation,law enforcement,and judicial improvement from different dimensions,aiming to explore a new path for the protection and development of geographical indications for agricultural products in the Internet environment.This has important practical significance for the development of geographical indication protection for agricultural products in China.