技术可供性视域下健康传播的范式突破与逻辑进路

Paradigm Breakthrough and Logical Approach of Health Communication from The Perspective of Technology Affordance Theory

在全球化疫情渐趋结束的语境下,健康传播面临着关系重塑、场域更迭、概念革新等重大问题。面对这些挑战,数字技术的可供性样态为健康传播的发展拓展了多种新的研究范式,也提出了可能的发展脉络。健康传播已形成以定量内容分析法为基础,以叙事、跨文化、媒介技术等研究多轨并行的普遍范式。在智媒环境下,身体转向与情感转向则是健康传播后续发展的应有之路。

In the context of the gradual end of the global epidemic,health communication is facing major problems such as relationship reshaping,changing fields,and conceptual innovation.In the face of these challenges,the affordance of digital technology has expanded a variety of new research paradigms for the development of health communication,and also proposed a possible development context.This paper finds that health communication has formed a general paradigm based on quantitative content analysis,narrative research,cross-cultural research and media technology research.It also points out that body turning and affective turning are the proper ways for the development of health communication.