新时代青海省海北州智慧草业高质量发展RMP-SWOT权衡分析及应对策略

RMP-SWOT Trade-off Analysis and Response Strategies for High-Quality Development of Wisdom Grass Industry in Haibei Prefecture, Qinghai Province in the New Era

青海省海北藏族自治州(以下简称“海北州”)草业资源丰富,具有特殊区位优势,如何权衡好生态保护与草业经济发展成为重要课题。为了促进海北州智慧草业高质量发展,通过构建RMP-SWOT权衡评价体系系统梳理海北州草业发展情况(优势、劣势、机遇、威胁),从海北州草业资源利用潜力、草业市场经济和草业新型产品开发3个维度及12个方面进行权衡分析。结果表明:海北州草业发展具有资源丰富、草质优良、草原生态畜牧业规模初具、品牌效应逐步凸显等优势,存在草场资源开发机械化智能化程度低、配套基础设施较差、人才资源缺乏、数字技术布局不够充分等劣势;总体上在迎来大兴草业生态经济助力乡村振兴的时代机遇和国内外数字技术蓬勃发展的技术机遇的同时,面临着草业生态韧性较弱的内部威胁和市场竞争激烈的外部威胁。在采取SO战略的同时,应注重长期效益,克服劣势,减少威胁;阔步创新,加强多产业融合;引进专业人才,实现草产品提质增量,打造海北州草业特色品牌;以智慧草业网络体系建设为契机,构筑草原生态经济“试验田”。本研究可为青海省海北州智慧草业高质量发展和应对策略提供科学依据和指导。

Haibei Tibetan Autonomous prefecture(hereinafter referred to as"Haibei prefecture")in Qinghai province has abundant grass resources and special location advantages,so how to weigh ecological protection and economic development of grass industry has become an important issue.In order to promote the high-quality development of wisdom grass industry in Haibei prefecture,this paper systematically combed the development situation of grass industry in Haibei prefecture(strengths,weaknesses,opportunities,threats)by constructing the RMP-SWOT trade-off evaluation system,and weighed and analyzed the potential of utilizing the resources of grass industry in Haibei prefecture,the market economy of the grass industry,and the development of new grass industry products in three dimensions and 12 aspects.The results showed that the development of grass industry in Haibei prefecture had the strengths of abundant resources,excellent grass quality,grassland ecological animal husbandry scale,and gradually highlighting the brand effect,etc.,and there were the weaknesses of low degree of mechanization and intelligence in the development of grass resources,poor supporting infrastructure,lack of human resources,and insufficient layout of digital technology.Generally speaking,while ushering in the opportunity of the era of the vigorous development of grass ecological economy to help rural revitalization and the technological opportunity of domestic and foreign digital technology,it is facing the internal threat of the weak ecological resilience of the grass industry and the external threat of fierce market competition.While adopting the SO strategy,we should focus on the long-term benefits,overcome the weaknesses and reduce the threats,take a broad step to innovate and strengthen the integration of multi-industry,introduce professionals to realize the quality and quantity of grass products and build a special brand of grass industry in Haibei prefecture;and take the construction of the wisdom grass industry network system as an opportunity to construct the grassland eco-economy as a"test field".The study can provide scientific basis and guidance for the high-quality development and the coping strategy of wisdom grass industry in Haibei Prefecture,Qinghai province.