服务设计视角下非遗手工艺活化平台APP设计研究

APP Design of Intangible Cultural Heritage Handicraft Revitalization Platform from the Perspective of Service Design

目的在非遗手工艺发展困境的背景下,通过服务设计理念和方法来创建一套服务系统,在市面上现有非遗APP产品仅限于科普宣传和数字化保护的基础上,构建更加开放的非遗手工艺活化平台,推动非遗文化活态传承发展。方法调研分析非遗手工艺发展困境的关键问题,在前期非遗手工艺工坊的实践基础上进一步论证活化平台搭建的可行性。通过用户访谈法构建人物角色模型,归类得出非遗匠人、设计师、消费者三方主要用户,分析各方利益相关者的需求,通过全局视角构建完整的服务系统,统筹规划设计服务蓝图,构建非遗手工艺活化平台APP原型设计。结论以设计赋能非遗手工艺,通过消费力量拉动非遗产业发展,以全局视野规划共创的理念在各方参与者之间搭建桥梁,推动非遗发展更加活态化,也为未来非遗手工艺传承发展模式提供新的思路和理论参考。

The work aims to create a set of service system through service design concepts and methods in the context of the development dilemma of intangible cultural handicrafts,and construct a more open platform for the revitalization of intangible cultural handicrafts on the basis of the existing intangible cultural heritage APP products on the market,which are limited to popular science propaganda and digital protection,so as to promote the development of intangible cultural heritage culture and living inheritance.The key issues of the development dilemma of intangible cultural heritage handicrafts were investigated and analyzed,and the feasibility of the revitalization platform construction on the basis of the practice of the previous intangible cultural heritage handicrafts workshop was further demonstrated.Through user interviews,a persona model was constructed to categorize the three main users:intangible cultural heritage craftsmen,designers and consumers.By analyzing the needs of all stakeholders,a complete service system was constructed from a global perspective,the service blueprint was planed and designed in an integrated way,and the prototype design of the APP of the intangible cultural heritage handicrafts revitalization platform was constructed.Based on the above achievements,the prototype design of the intangible cultural heritage handicraft revitalization platform APP was constructed.It is required to empower intangible cultural heritage handicrafts with design,and stimulate the development of intangible cultural heritage industry through the power of consumption,and build a bridge between all the participants with the concept of planning and co-creation with a global vision,so as to promote the development of intangible cultural heritage to be more dynamic,and provide new ideas and theoretical references for the future development mode of intangible cultural heritage handicrafts inheritance.