基于文化场域理论的武当文创产品设计研究

Visual Design of Wudang's Cultural and Creative ProductBased on Cultural Field Theory

目的以文化场域理论为指导,梳理武当山文化场域中的符号类型与文化意象,探索武当山文创视觉设计新思路,为传统武当文化意象的推陈出新提供指引,并与新时代审美相融合。方法将武当山文创视觉设计分为四个层级,通过不同层级下的视觉语言,运用解构与重构、变异与重组等方法,提取出视觉符号并结合设计实践,构建符合新时代传播要素及文化赋能的创新理论框架。结果提炼出武当山文化场域内特有的文化符号和意象并融入设计中,得到一系列具有武当文化独特精神与韵味的文创产品设计。结论基于场域视角研究武当道教文化的视觉元素符号,可以更全面地挖掘和展示武当的文化特色,能从历史脉络与人文习俗中凝练文化符号,将传统与现代的审美特征相结合,为文化符号赋予趣味性和灵动性,从而清晰有效地向大众传播武当文化。

The work aims to comb the symbolic types and cultural imagery in the cultural field of Wudang Mountain,and explore the new ideas of Wudang Mountain's cultural and creative visual design under the guidance of the cultural field theory,so as to make the traditional Wudang's cultural imagery to push forward and merge with the aesthetics of the new era.The cultural and creative visual design of Wudang Mountain was divided into four levels.Through the visual language under different levels,using methods such as deconstruction and reconstruction,variation and reorganization,the visual symbols were extracted and combined with design practice to build a cultural empowerment that met the communication elements of the new era.Unique cultural symbols and cultural imagery in the Wudang Mountain cultural field were extracted and integrated into the design to get a series of cultural and creative product designs with the unique spirit and flavor of Wudang culture.The study of visual element symbols of Wudang Taoist culture based on the field perspective can more comprehensively explore and display the cultural characteristics of Wudang,can condense the cultural symbols from the historical lineage and humanistic customs,combine traditional and modern aesthetic features,give fun and spirituality to the cultural symbols,and more clearly and effectively communicate Wudang's culture to the public.