镭射元素在文创中的运用设计——以《妈祖》为例

Application and Design of Laser Elements in Cultural and Creative Products——A Case Study of Mazu

妈祖文化底蕴深、辐射广、信众多、香火旺。在2009年,妈祖文化被正式列入“人类非物质文化遗产代表作名录”,这使得妈祖的地位进一步提高,妈祖文化的影响力也进一步扩大。在此基础上开发独特的妈祖文创产品,就具有很高的实用价值和意义。本文介绍了现有的妈祖文创产品及发展现状,认为创新应用镭射元素搭配妈祖视觉要素,可以让妈祖文创产品有更好的视觉体验与推广场景。

Mazu culture has a deep cultural heritage,wide influence,numerous followers,and a thriving religious atmosphere.In 2009,Mazu culture was officially included in the"Representative List of the Intangible Cultural Heritage of Humanity,"further elevating the status of Mazu and expanding the influence of Mazu culture.Developing unique cultural and creative products based on Mazu culture has significant practical value and significance.This paper introduces the existing Mazu cultural and creative products and their development status,and proposes that innovative application of laser elements combined with Mazu's visual elements can enhance the visual experience and promotional opportunities of Mazu cultural and creative products.