广州市乡村旅游经营特征及高质量发展路径研究

Study on the Management Characteristics and High-quality Development Path of Rural Tourism in Guangzhou

当前我国乡村旅游已由快速发展进入高质量发展阶段。现有对乡村旅游发展研究的成果大多是基于资源供给或游客需求视角,鲜有从基于经营者视角对乡村旅游高质量发展展开的探讨。本文基于乡村旅游经营者视角,通过问卷调查和深度访谈,对广州市乡村旅游高质量发展存在的困境展开调研,进而探讨其困境原因,并在此基础上提出乡村旅游高质量发展优化路径。结果表明:广州市乡村旅游存在开发保护不深、经营管理不力、服务保障体系不完善等问题,在此基础上提出建立多方参与的建设资金筹措机制、完善基本乡村旅游公共服务供给体系、创建特色乡村旅游品牌、调动相关利益群体参与经营等对策。本研究对推进广州市乡村旅游高质量发展具有理论指导意义,也可为其他地方的乡村旅游高质量发展提供借鉴。

At present,rural tourism in our country has entered the stage of high quality development from rapid development.Previous studies have mainly looked at the development of rural tourism from the resource supply or tourist demand side and are lack of operator perspective.Through questionnaires and in-depth in-terviews of rural tour operator,this paper investigates the predicament of high-quality development of ru-ral tourism in Guangzhou,explores the causes of the predicament,and proposes the optimal path of high-quality development of rural tourism on this basis.The results show that there are three problems of the ru-ral tourism development in Guangzhou:insufficient development and protection,ineffective management and imperfect service guarantee system.On this basis,this paper puts forward some countermeasures,such as es-tablishing multi-participation construction fund raising mechanism,improving basic rural tourism public service supply system,creating characteristic rural tourism brand and mobilizing relevant interest groups to participate in management.This study has theoretical significance for promoting the high-quality devel-opment of rural tourism in Guangzhou,and it can also provide reference for the high-quality development of rural tourism in other places.