文化创意设计理念下食品类包装设计研究

Research on Food Packaging Design under the Concept of Cultural and Creative Design

在以知识为核心驱动力的时代背景下,文化创意产业空前繁荣,为企业经济转型升级提供了保驾护航的作用。将文化创意设计理念引入食品类包装行业,有助于提升产品的品牌形象和消费体验,引发消费者的情感共鸣。基于文化创意设计的内涵、影响和分类,针对当前食品类包装设计发展现状,分析了文化创意导向下产品包装应具备的创意元素,提出了将文化传承与时代创意多维融入食品类包装设计的应用路径,以期助力企业拓宽潜在的客户群体。

In the era when knowledge is the core driving force,the cultural and creative industry has flourished unprecedentedly,providing a protective role for the economic transformation and upgrading of enterprises.Introducing cultural and creative design concepts into the food packaging industry can help enhance the brand image and consumer experience of products and trigger emotional resonance among consumers.Based on the connotation,influence,and classification of cultural and creative design,in response to the current development status of food packaging design,this paper analyzes the creative elements that product packaging should possess under the guidance of cultural creativity.It proposes an application path that integrates cultural inheritance and era creativity into food packaging design,in order to help enterprises expand their potential customer base.