高校图书馆阅读推广活动成效的提升路径研究——基于大学生阅读行为的问卷调查

Improvement Path of Reading Promotion Activities in University Libraries:Based on Questionnaire Survey of College Students’Reading Behavior

掌握大学生的阅读行为规律有助于更有针对性地设计阅读推广活动,提高大学生的活动参与度,深化阅读对大学生的影响,从而有效提升阅读推广活动的成效。为深入分析大学生阅读行为现状,通过问卷调查,从大学生的阅读动机、阅读时长、阅读环境、阅读载体与设备选择,以及阅读行为与阅读推广之间的关系等方面进行调查并展开分析,以期全面描绘大学生阅读行为全貌。研究发现,大学生的阅读行为呈现传统阅读与数字阅读并行的特点,阅读动机以兴趣爱好为主,阅读兴趣与阅读推广人显著相关,现场参加阅读推广活动的读者受益度更高。由此提出4条有效提升阅读推广活动成效的路径:兼顾传统阅读推广与数字阅读推广、开展支撑教学和科研的阅读推广活动、跨界合作打造第二课堂、创设沉浸式阅读体验活动。

The rules of college students’reading behavior can be used to guide the reading promotion activities,enhance the participation of college students in activities,deepen the influence of reading on college students,and effectively improve the effectiveness of reading promotion activities.In order to deeply analyze the current situation of reading behavior in college life,questionnaire survey is conducted from the aspects of college students’reading motivation,reading time,reading environment,reading carrier and equipment selection,and the relationship between reading behavior and reading promotion,with a view to comprehensively describing the overall picture of reading behavior in college life.The research finds that the reading behavior of college students exhibits a parallel characteristic of traditional reading and digital reading.The reading motivation is mainly based on interests and hobbies,and reading interests are significantly related to reading promoters.Readers who participate in reading promotion activities on site benefit more.Based on the behavioral characteristics,four ways to effectively promote reading activities are proposed,including balancing traditional reading promotion and digital reading promotion,carrying out reading promotion activities supporting teaching and scientific research,creating cross-border cooperation to create a second classroom,and setting up immersive reading activities.