基于适度包装理念的生鲜果蔬包装设计策略分析

Analysis of Fresh Fruit and Vegetable Packaging Design Strategies Based on the Concept of Moderate Packaging

由于包装不当造成的商品损失和由于过度包装对生态环境产生的负面影响,是当前生鲜果蔬包装设计面临的主要问题。本文解析了适度包装的内涵,总结了果蔬特性和包装需求,并通过对“世界之星”包装设计奖中生鲜果蔬类设计案例的详细分析,探讨适度包装设计应采用的策略和方法。

The loss of goods due to improper packaging and the negative impact of excessive packaging on the ecological environment are the main problems facing the current fresh fruit and vegetable packaging design.This paper analyzes the connotation of moderate packaging,summarizes the characteristics and packaging requirements of fruits and vegetables,and discusses the strategy and method of moderate packaging design through the detailed analysis of the design cases of fresh fruits and vegetables in the“World Star”packaging design award.