趣味性插画在农副产品包装中的应用价值研究

Study on the Application Value of Fun Illustration in Agricultural and Sideline Product Packaging

中国近年来的经济增长迅猛,随之消费者越来越在乎农副产品的包装所能够满足人们的显性和隐性双重需求。因此,中国的农副产品包装设计方向也发生了改变,从准确地传递农副产品市场销售信息,转换成以用户体验为主导的发展方向。将趣味性插画和农副产品的包装设计融合,能够有效地起到对产品的视觉和信息传递作用,农副产品的经济附加值也会因此而增强。

With the rapid economic growth in China in recent years,consumers are increasingly concerned that the packaging of agricultural and sideline products can meet people’s explicit and implicit dual needs.Therefore,the packaging design direction of agricultural and sideline products in China has also changed,from accurately transmitting the marketing information of agricultural and sideline products to a development direction dominated by user experience.The integration of interesting illustrations and packaging design of agricultural and sideline products can effectively express the visual and information transmission of products,and the economic added value of agricultural and sideline products will also be enhanced.