乡村振兴背景下的神农架IP形象设计

The IP Image Design of Shennongjia Under the Background of Rural Revitalization

本文以湖北省直辖林区神农架为研究对象,通过挖掘乡村文化内涵,以神农架地区代表性五谷杂粮作为IP形象设计目标,将盲盒作为主要传播路径,进行创新融合延伸设计,以期更好地发挥乡村文化价值,在一定程度上促进当地文化创意产业与传统产业,助力乡村振兴。

This article takes Shennongjia,a forest area directly under the central government of Hubei Province,as the research background.By exploring the connotation of rural culture,the representative grains and miscellaneous grains in Shennongjia area are taken as the goal of IP image design,and blind boxes are used as the main communication strategy.Innovative integration and extension design are carried out to better unleash the value of rural culture,promote local cultural and creative industries and traditional industries to a certain extent,and assist in rural revitalization.