基于地域红色文化的遵义红色文创产品设计

Design of Zunyi Red Cultural and Creative Products Based on Regional Red Culture

本文在乡村振兴战略背景下,对遵义红色文创产品的设计思路进行分析,探索地域文化和红色文化的有机结合模式。开发本土红色文创产品对促进乡村产业文化、传承红色文化都有积极意义。文章针对目前遵义地区文创产品存在的问题,以乡村振兴战略为前提,地域文化和红色文化为核心,从设计思维、符号元素、体验方式等方面创新,进行遵义红色文创产品及包装设计,使其成为历史文化和产品情境的“桥梁”,探索符合时代契机的遵义地域红色文化的传播途径,寻求在乡村振兴背景下红色基因的活态传承。

In the context of rural revitalization strategy,this paper analyzes the design ideas of Zunyi’s red cultural and creative products,and explores the organic combination mode of regional culture and red culture.Developing local red cultural and creative products has positive significance in promoting rural industrial culture and inheriting red culture.In view of the existing problems of cultural and creative products in Zunyi,with the rural revitalization strategy as the premise,regional culture and red culture as the core,and from the design thinking,symbolic elements,experience methods and other aspects of innovation,Zunyi red cultural and creative products and packaging design,make it a bridge between historical culture and product context,and explore the Pathogen transmission of Zunyi regional red culture that meets the opportunity of the times,seeking the active inheritance of red genes in the context of rural revitalization.