浅析卷烟包装设计中的中式美学

Analysis of Chinese aesthetics in cigarette packaging design

近些年,随着国民文化自信以及消费自信的增强,其审美也在不断发生变化并不断影响着卷烟包装的设计。卷烟包装设计逐步开始关注对中式美学思想的体现。本文以陕西中烟推出的新品“好猫(长安)”为例,简要分析中式美学在卷烟包装中的应用与表现,为当下卷烟品牌构筑品牌核心、传承中华文化、绽放包装艺术提供新思路。

In recent years,with the enhancement of national cultural confidence and consumer confidence,its aesthetic is also constantly changing and constantly affecting the design of cigarette packaging.Cigarette packaging design gradually began to pay attention to the embodiment of Chinese aesthetic thought.This paper takes the new product“Good Cat(Changan)”launched by Shaanxi China Tobacco as an example,briefly analyzes the application and performance of Chinese aesthetics in cigarette packaging,and provides new ideas for the current cigarette brands to build brand core,inherit Chinese culture and bloom packaging art.