场域概念视域下网络小说IP生产逻辑研究

The Logic of IP Production in Internet Novels from the Perspective of Field Concept

IP生产是保持IP活力和实现IP价值的基础。网络小说IP作为特殊的文化资源立足于精神价值,具有可循环生产的性质。文章借由皮埃尔·布尔迪厄的场域概念,以网络小说IP影视化生产为实例,进行切实性的规律研究,以归纳IP场域内单次生产与循环生产的具体路径。在此基础上,文章提出,网络小说IP生产的理想化状态是由一个内容出发,通过单次生产构成循环生产,再通过循环生产达到理想化生产,而明确场域目标性、维持场域平衡性、强调场域合作性则是推动IP理想化生产的可行方向。

Intellectual Property(IP)production is the foundation for maintaining Intellectual Property vitality and realizing IP value.Internet novel IP,as a special cultural resource,is based on psychological value and has a recyclable production nature.This article borrows Pierre Bourdieu's field theory and takes the IP flm and television production of online novels as an example to conduct practical research on the laws.This is done in order to summarize the specific paths of single production and circular production within the IP field.Simultaneously,we propose that the idealized state of IP production of online novels starts from a single content,forming circular production through single production,and then achieves idealized production through circular production.Clarifying field objectives,maintaining its balance,and emphasizing field cooperation are the practical directions for promoting the idealized production of IP.