基于因子分析的文化传媒行业财务风险研究

Research on financial risk of cultural media industry based on factor analysis

在数字化、全球化的时代背景下,文化传媒行业是进行文化宣传和提高国家影响力的重要领域,研究相关企业的财务风险十分必要。文章选取文化传媒企业的相关财务指标,构建因子分析模型得到因子得分;通过对比因子得分,发现文化传媒行业财务风险主要存在于盈利能力、偿债能力和营运能力三个方面,其中盈利能力易受到环境影响;并根据分析结果对文化传媒行业在面临外部环境不稳定的情况下如何降低企业财务风险提出有针对性的建议。

In the era of digitalization and globalization,the cultural media industry is an important field for cultural publicity and increasing national influence.It is necessary to study the financial risks of related enterprises.This paper slect the relevant financial indicators of cultural media enterprises,build a factor analysis model to get the factor score.By comparing factor scores,it is found that the financial risks of cultural media industry mainly exist in profitability,debt paying ability and operating ability and the profitability is vulnerable to environmental impact.According to the analysis results,the paper puts forward some suggestions on how to reduce the financial risk of the cultural media industry in the face of the unstable external environment.