乡村振兴视域下“农家书屋+电商”服务模式发展研究

Research on the Development of"Farmhouse Bookstore+E-commerce"Service Mode from the Perspective of Rural Revitalization

【目的/意义】旨在促进农家书屋与电商的有机融合,为农家书屋提质增效提供新思路。【方法/过程】引入乡村振兴视域,阐述了“农家书屋+电商”服务模式的价值耦合点,深入分析“农家书屋+电商”的发展现状,指出当前农家书屋服务农村电商发展中的问题与不足。【结果/结论】提出农家书屋助力农村电商发展的优化对策,以期让农家书屋变成文化载商的有力平台,为乡村振兴持续的、高效的提供动力。

[Purpose/significance]This paper aims to promote the organic integration of farmhouse bookstores and E-commerce and provide new ideas for improving the quality and efficiency of farmhouse bookstores.[Method/process]The paper introduces the perspective of rural revitalization,elaborates on the value coupling points of the"farmhouse bookstore+E-commerce"service model,deeply analyzes the current development status of it,and points out the problems and shortcomings in the development of rural E-commerce service in farmhouse bookstores.[Result/conclusion]The paper proposes optimization measures to promote rural E-commerce development by farmhouse bookstores,with the aim of turning them into a powerful platform for cultural carrier and providing sustained and efficient power for rural revitalization.