港澳青年对内地主流媒体信任的水平及其预测因素研究

A Study on the Level of Hong Kong and Macao Youth's Trust in Mainland Mainstream Media and Its Predictors

增强港澳青年对内地主流媒体的信任感,是推动内地主流媒体融入港澳青年群体并有效开展价值引领工作的重要条件。目前,学界对“一国两制”背景下港澳青年对内地主流媒体的信任度知之甚少。文章采用问卷调查方法,以就读于内地高校的港澳大学生为研究对象,考察其对内地主流媒体的信任水平及其预测因素,并从媒体系统、政治系统和教育系统3方面研究影响信任的因素。研究发现,港澳青年学生对内地主流媒体的信任度较高,显著高于对海外主流媒体的信任。感知媒体的能力、正直、善意,对内地政府的信任度,自身的服从意识,在高中阶段接受爱国主义教育程度,都与港澳青年的媒体信任度呈显著正相关关系。学生对政治感兴趣的程度与媒体信任程度呈负相关关系。学生在大学阶段接受爱国主义教育程度与对媒体信任度之间呈倒U型关系。

Enhancing the trust of Hong Kong and Macao youths in the Mainland mainstream media is an important condition for promoting the integration of the Mainland mainstream media into the youth groups in Hong Kong and Macao and for effectively carrying out value-led work.However,little is known about the trust of Hong Kong and Macao youth in the Mainland mainstream media under the background of“one country,two systems”.In this study,a questionnaire survey was used to examine the trust level and predictive factors of Hong Kong and Macao university students studying in mainland universities and study the factors affecting trust in three aspects:media system,political system,and education system.It was found that young Hong Kong and Macao students had a higher level of trust in the mainstream media in the Mainland,which was significantly higher than their trust in overseas mainstream media.The competence,integrity and goodwill of the media,trust in the Mainland government,their own sense of obedience,and the degree of patriotic education that they received in senior secondary school were all significantly and positively correlated with Hong Kong and Macao youth’s media trust.Students’level of interest in politics was negatively correlated with their level of media trust.An inverted U-shaped relationship was found between the extent of patriotic education received by students at the university level and their trust in the media.